In 1989, Mr. Song Zhenghuan invented a versatile cradle stroller, creating the Goodbaby brand. Since then, he has faithfully implemented his objective to “care for children, serve families and repay the society” and a mission to “improve the living environment of children, to their quality of life.”
During the past 26 years, we have been striving to constantly pioneer and advance, always put customers at the center of our business, listen to their hearts, understand their needs and have been committed to providing quality and safe MBC products and services.
These strengths support Goodbaby China’s industry leadership position, continuing to bring better value to our customers and partners
Our goal is to continue to lead and consolidate our leading position in China's MBC product retail industry and further expand our coverage to other products that we believe will appeal to our current end-customers. We plan to achieve this goal by proactively developing a mutually beneficial relationship with our brand companies, third-party retailers, distributors, suppliers and end-customers in establishing an ecosystem for MBC products.
Further promote our Mamahao APP and continue to improve online and offline store operations, provide consistent retail services and seamless, omni-channel experience to end users.
Continue to enhance our capabilities to better understand consumer behavior and utilise our analysis to better serve our end-customers—which ultimately drives our growth.
We plan to strengthen customer recognition of and engagement with the brands we offer through enhancing our brand image and communication with end-users.
We plan to establish additional regional distribution centers to support end-user and order growth.
We will selectively pursue strategic alliances and acquisitions to complement and strengthen our capabilities and to expand our omni-channel sales network